Case Study / Sports & Fitness

Athleat: fuelling athletes.

Project snapshot

Imagine a platform designed specifically for athletes, rooted in the expertise of Kerry O'Bryan, a Sports Dietitian and Strength & Conditioning Coach. Athleat delivers science-backed, personalized nutrition strategies to boost energy, accelerate recovery, enhance performance, and sustain long-term gains. It empowers users with practical, kitchen-ready tools that build confidence in fueling their bodies. How does this blend of professional guidance and accessibility resonate with challenges you've faced in sports nutrition?

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Client overview

Athleat — Kerry O’Bryan

Athleat is a sports nutrition platform built around the expertise of Kerry O’Bryan, a Sports Dietitian and Strength & Conditioning Coach. The platform delivers science-backed, personalised nutrition strategies to boost energy, accelerate recovery, enhance performance, and sustain long-term gains for athletes at every level.

Industry Sports Nutrition / Fitness

Engagement Custom Laravel platform

Stack Laravel, Alpine.js, MySQL

Audience Athletes, coaches, clubs

Challenge framing

The problem.

Key tensions

1 Personalisation
2 Trust
3 Motivation

Athletes are surrounded by generic nutrition advice and unverified supplements. Athleat needed to deliver personalised, science-backed strategies in an experience that felt as motivating as a great training program — with expert guidance always within reach.

Personalisation
Plans for training, competition, injury, and pre/post-surgery phases.
Trust
Supplement scanning to verify batch testing, safety, and cost-effectiveness.
Motivation
Gamification, leaderboards, and real prizes to keep athletes engaged long-term.

Implementation

The solution.

We delivered a Laravel + Alpine.js platform with personalised nutrition plans, an interactive nutrition quiz, meal planning tools, a 24/7 Virtual Kez assistant, supplement scanner, gamified challenges, accountability uploads, 1:1 consultations, and group/club booking options.

Personalized nutrition plans for training, competition, injury recovery, or pre/post-surgery phases

Interactive nutrition quiz to uncover knowledge gaps and refine fueling strategies

Meal planning tools including grocery lists, snack ideas, and insights on food's impact on energy/recovery

24/7 Virtual Kez calls for instant guidance on nutrition and recovery queries

Supplement scanner to verify batch testing, safety, and cost-effectiveness

Gamified challenges with points, leaderboards, and real prizes for motivation

Accountability system for meal photo uploads, tracking, and expert feedback (rolling out soon)

One-on-one consultations with Kerry O'Bryan for custom strategies and education

Tech stack

Tools we shipped with

Laravel PHP Alpine Js MySQL Authentication Admin Dashboard

Laravel handled the data and business logic, Alpine.js layered in lightweight interactivity without committing to a full SPA framework.

Challenges

What made this hard

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Meal planning UX

Grocery lists, snack ideas, and food-impact insights surfaced in moments athletes care about.

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Supplement scanner

Batch verification, safety, and value-for-money checks built into the daily flow.

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24/7 Virtual Kez

Always-on guidance for nutrition and recovery questions, with real consult escalations.

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Gamified challenges

Points, leaderboards, and real prizes to keep motivation high across seasons.

Results

Impact that moved the business

Launch outcomes for the Athleat platform.

24/7

Virtual Kez assistant

Always-on nutrition guidance

1:1

Expert consultations

Direct with Kerry O’Bryan

Gamified

Challenges + prizes

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Supplement verification

Group

Club / team bookings

Want results like Athleat?

Book a free 30-minute strategy call. We will scope the work, share a fixed-fee proposal, and start within two weeks.

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