Case Study / Home Services
Easy Breezy Cabinets: a digital showroom.
Project snapshot
A Florida-based cabinet company website showcasing kitchen, bathroom, garage, and closet solutions. Features comprehensive product galleries, company certification display, and lead generation forms.
Easy Breezy Cabinets
Easy Breezy Cabinets serves homeowners across Florida with custom kitchen, bathroom, garage, and closet cabinetry. They needed a digital showroom that matched the visual richness of their physical projects — and converted browsers into qualified consultation leads.
Challenge framing
The problem.
Key tensions
- 1 Visual proof
- 2 Trust
- 3 Lead capture
Cabinet buying is visual — homeowners want to see kitchens before they pick up the phone. The previous site lacked rich galleries and made it hard for visitors to picture what their own project could look like.
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Visual proof
Buyers need before/after galleries to commit to a six-figure renovation.
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Trust
Florida General Contractor certification was not displayed prominently.
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Lead capture
Contact forms felt generic and converted poorly.
Implementation
The solution.
We built a custom WordPress theme with ACF-powered product categories, image-led galleries for kitchens, bathrooms, garages, and closets, and a lead-gen flow that captures the homeowner’s project type and timeline.
Product category showcase (Kitchen, Bathroom, Garage, Closets)
Florida General Contractor certification display
Professional product photography galleries
Contact form integration
Service area highlighting
Mobile-responsive design
Professional branding consistency
Tools we shipped with
A bespoke WordPress theme on top of ACF kept the team in control of every product category while preserving design discipline.
What made this hard
Photography pipeline
A repeatable gallery template kept new projects visually consistent.
Certification display
Florida GC credentials front-and-centre to build immediate trust.
Lead-gen UX
Project-aware contact forms collect timeline, room, and budget signals.
Impact that moved the business
Visual showroom outcomes measured at launch.
Showroom categories
Kitchen, bath, garage, closet
Mobile responsive
On every device
Modular galleries
Project-aware forms
Certification surfaced
Want results like Easy Breezy Cabinets?
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