Case Study / Healthcare & Dental
HD Dental Studio: 40 years, modernised.
Project snapshot
A comprehensive dental practice website for HD Dental Studio (formerly Trembath Dental) serving Mount Gravatt, QLD for over 40 years. Features online booking, service information, and patient engagement tools.
HD Dental Studio
HD Dental Studio (formerly Trembath Dental) has served the Mount Gravatt community for more than four decades. They needed a digital experience worthy of that legacy — modern, friendly, and easy enough for any patient to book without picking up the phone.
Challenge framing
The problem.
Key tensions
- 1 Booking
- 2 Services
- 3 Trust
The legacy site was hard to navigate, did not surface treatment options clearly, and had no online booking. Patients ended up calling for everything — frustrating both staff and visitors who preferred to self-serve.
-
Booking
Phone-only bookings overloaded reception during peak hours.
-
Services
Treatments were buried in long-form pages with no clear outcome statements.
-
Trust
Decades of community goodwill were not reflected in the brand’s digital presence.
Implementation
The solution.
We delivered a WordPress + ACF site with rich service pages, third-party online booking integration, custom patient offers, and pop-up promotional layouts. Local SEO, schema, and friendly photography reinforced trust and conversions.
Third-party appointment booking system integration
Custom patient offer management
Service pages with detailed information
Professional photography integration
Social media presence (Facebook/Instagram)
Mobile-responsive design
Local SEO optimization
Pop-up promotional offers
Tools we shipped with
ACF gave the practice editor-friendly modular pages without giving up developer control over visual consistency.
What made this hard
Booking integration
Wiring a third-party booking provider with a native-feel UI on every page.
Multi-persona patients
Children, families, and adults all needed services positioned for them.
Local SEO
Schema, location data, and content depth tuned for Mount Gravatt search demand.
Impact that moved the business
Outcomes measured at site go-live.
Online bookings
Replacing phone-only intake
Years of trust
Communicated through brand & UX
Modular page system
Schema + content
Patient-friendly UX
Want results like HD Dental Studio?
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